The CalFinder Lead to Estimate Ratio
The first question that often comes to mind before signing on with a referral company is: So you receive a list of leads, but how many of those jobs can you actually book? To begin with, CalFinder's leads are pre-screened. We take the time to speak to each homeowner personally, ensuring that they're serious about getting the work done. Our contractors don't run into problems following up on leads with wrong info, projects outside their scope of work, or people that can't be contacted. Immediately following this conversation, our contractor receives the customers contact information via text message on their cell phone. This gives you a higher chance of booking jobs, right off the bat.
To address conversion rates more specifically, here's a scenario. Whenever we sell leads, 80 percent of them are set into estimates. However, out of every 100 contractors, only 20 of them set those estimates. These are the contractors who know how to work with leads, following up with them as necessary. One of the great things about working with the staff at CalFinder is that we can provide you with best practices for managing your leads. We used to run one of the largest home improvement companies in the country and have established a proven way to manage leads and maximize our contractor's results.
For instance, we recently ran statistics on the last 500 painting leads sent to our contractors. 72 percent of those leads became booked jobs. This does not mean that a contractor will book 72 percent of the leads that we send; this means that 1 out of the 4 contractors that we send a lead to is able to book the work. As you can see, our success rate is demonstrably high.
Unlike faceless referral companies that send you skewed information and unqualified leads in bulk amounts, CalFinder takes pride in providing you with information you can trust. As in the process of choosing a contractor, we believe the most important thing you can do is select an honest company to work for you. We look forward to supporting your company in a successful future!