I don’t need to do a little introduction paragraph on doom and gloom or business is down and we’re all going to die. Who wants to read about stuff we already know? So, I’ll just dive in with this…

In case you missed the news because you were out pounding nails, the housing market has started to recover. Sales rose in all four regions for the 3rd time in a row in June, which hasn’t happened since the boom in 2004. Once people start building confidence in the market, they’ll be calling you for the job they’d been putting off. What does this mean for you? You need to stay visible.

Website Awareness

Website presence is a big plus. It will give your company added exposure. Consumers like to see your work. This is the perfect medium to show before and after pictures of past projects. If you don’t want to mess with domains and piecing it together from scratch, try a turnkey website offered through companies like Homestead. It’s an easy way to get your site up and running fast. Get a magnetic sign for your truck’s door and include your website. (more…)

Phone books are falling out of favor with people looking for local businesses. It used to be that your name in the yellow pages was the first line of advertising. No longer. Curious customers have begun moving away from the turn of the yellow page and toward the click of the mouse. As a matter of fact, three of the top five ways in which a Comscore study determined that people find local businesses involved the Internet rather than print media. Here they are:

• 31% visit a search engine, searching without a specific brand or business in mind
• 30% look up a business in print in the phone book
• 19% use Internet directories
• 11% look at local search sites like Google Maps (driving directions)
• 3% get their information from a newspaper or magazine

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