When the job books were thick, it seemed like everyone wanted to be a contractor, licenses were flying out of state offices like pigeons after a gunshot. Now that the jobs are spread rather thin, many contractors are getting nervous, even considering closing up shop. But there are benefits to sticking it out for the long haul. Unfortunately these benefits may take years to manifest, requiring a professional leap of faith, but are real nonetheless for many veteran contractors.

There’s a first time for everything, and this isn’t it.

It is important to remember, no matter how bad a recession gets, that this is not the first go round. Veteran contractors — those who’ve been at it for 20-30 years — have been through times like this. And they’ve stuck it out. It is the reason they call it “building” years in the business. We cannot always coast as we did before the housing bubble popped, but it is important to stay active regardless of the market.

The building never stops, but if there is a shortage of homes to build then it is time to work on building the business. Most longtime remodeling contractors will tell you that a big portion of their client list and their friend list is interchangeable. Lean times are great for building a relationship, building trust with clients.

The first contractor I ever worked for had no sign on the side of his trailer. No T-shirts. No advertisements in the newspaper. The only place he’d ever placed an ad was in his church bulletin. He believed firmly in word of mouth and building a rapport with homeowners. He will drive (and has driven — I was there) 25 miles to fix a screen door. He loved and trusted his craftsmanship and let it carry him through tough times. Even after 30-plus years as a contractor, and despite one of the worst economic crises ever to face our country, he still works. (more…)

As if we all didn’t already know what has been going on for the past year, our government finally dared to say we are in a recession. Even though the stock market plummeted in response, most of us just shrugged our shoulders and said “tell us something we don’t already know and start working on a solution.” In the meantime, the rest of us are going to focus on ways to keep our businesses afloat.

Our natural inclination in times like this is to look for ways to cut costs. One way to do this is to target unnecessary or unproductive programs or services. Even though green-related ventures may not yet be your top producers, don’t give them the boot quite yet. Your company can benefit from more eco-friendly practices in more ways than you might imagine.

First of all, if you are looking for ways to cut expenditures, how about recycling and reusing wherever possible? Look for ways to reduce the amount of materials used; in other words, conserve and reuse. Not only can instilling some more eco-friendly practices into your daily routines help your bottom line, but offering green building to your customers may potentially help your business to grow. (more…)