Ed Winslow, President of Metrocrete, just wrote an e-book, The Professional Contractors Guide to Prospering in Niche Markets. After working for years in decorative concrete and coatings, Ed found that most contractors just took business where they got it, with no business plan. That’s where The Guide comes in. Ed and I discussed his book in more detail:

Tell me about your book and who it’s written for.

“I started my real estate career in 1987 with CB Richard Ellis Commercial Real Estate. They taught a very specialized system to brokers. The system was based on product and geographic specialization. The system worked in every market. In 2000 I started investing in Real Estate and added a design/build business. I got into decorative concrete and coatings as an inexpensive curb appeal solution to rehabbing properties. I found that most contractors just took business where they got it, with no business plan. The book is written for any trade within Real Estate. I use Case Studies in The Guide of decorative concrete applicators, but it’s written for every contractor. I’m considering writing a version for Real Estate brokers.”

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