Posts Tagged ‘marketing’

Sustainability – a Defense against Recession?

Thursday, December 18th, 2008

As if we all didn’t already know what has been going on for the past year, our government finally dared to say we are in a recession. Even though the stock market plummeted in response, most of us just shrugged our shoulders and said “tell us something we don’t already know and start working on a solution.” In the meantime, the rest of us are going to focus on ways to keep our businesses afloat.

Our natural inclination in times like this is to look for ways to cut costs. One way to do this is to target unnecessary or unproductive programs or services. Even though green-related ventures may not yet be your top producers, don’t give them the boot quite yet. Your company can benefit from more eco-friendly practices in more ways than you might imagine.

First of all, if you are looking for ways to cut expenditures, how about recycling and reusing wherever possible? Look for ways to reduce the amount of materials used; in other words, conserve and reuse. Not only can instilling some more eco-friendly practices into your daily routines help your bottom line, but offering green building to your customers may potentially help your business to grow. (more…)

Introducing NARI Radio

Wednesday, December 10th, 2008

NARI RadioMost construction companies are always on the lookout for new ways to improve their businesses. Part of this can be providing valuable resources for your clients and potential clients to access. NARI, The National Association of the Remodeling Industry, has developed a valuable tool for you and your clients.

NARI announced this past week that they are launching a new podcast program called NARI Radio. The site will offer a variety of business topics; everything from green remodeling to business fitness to sales strategies. The podcasts are free to view, and because everyone is busy these days, will only last about 10-12 minutes apiece. NARI is tapping the knowledge of three industry experts, Ron Cowgill, Mike Holmes, and John Gordon to host the programs.

NARI is an invaluable resource for homeowners and contractors alike. It was established 25 years ago and now has 58 chapters nationwide. Its mission “is to advance and promote the remodeling industry’s professionalism, product, and vital public purpose.” (more…)

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