Your company bio is one of the most important pieces of advertising you can do, especially in this age of Internet marketing. A bio must accomplish several goals. It must be active and engaging, while performing the difficult task of making prospective clients feel like they know your business in a matter of a few concise sentences.

Following are some tips to help you write an effective company bio:

1. Who is reading it? It is not just homeowners and clients that will read your company bio. Depending on your business, you may want to target possible investors. Your bio should also stand out to local media outlets who may be looking to profile unique local businesses (i.e., free advertising!). You bio should be engaging to a wide spectrum of readers.
2. Useful information that is easily understood. A slew of industry jargon may be fascinating to other contractors, but they are your competition. Instead try to provide useful information, explaining what your company does and how you do it better than the rest, in layman’s terms that anyone can understand. Be clear and concise, if there is any confusion about what exactly you do, readers will most likely move on to some other company’s website. (more…)