According to Exterior Contractor, 30 percent of leads that remodelers think are “dead” are in fact willing customers. To help these customers find their way back to your company, it’s vital to understand the path they take through your selling system. This can be done with the help of a lead map.

A lead map keeps track of your potential clients, from the moment they make their initial inquiries through the processes of sales, production, and even giving feedback. Luckily, making a lead map is easy, and even a simple version is effective to help you visualize how well your current system responds when leads don’t. (more…)