What does ordering a pizza and lead generation have in common? A lot! Pizza and lead generation? What’s going on?

Let’s take a step back and think about ordering a pizza with just 1 or 2 or 3 toppings on different sides. Yes, this will appeal to the actual people who are ordering the meal.

But what happens if some friends come over who have not been involved in the ordering of your pizza? What if they just don’t like pepperoni and are allergic to cheese? They don’t get to eat with you. In fact, they may go out and eat elsewhere.

Or what happens if that pepperoni half (or third) falls on the floor? You’ve lost a major portion of your dinner. Either some people are going to go hungry or you’re going to have to spend more money on dinner to feed everyone.

Please, follow the analogy through. The choice of lead generation marketing channels (like pizza toppings) probably has the same affect on your potential customers. Almost everyone will react more favorably to certain advertising media and totally ignore or dislike others for whatever reason(s). Just like some people like onions, peppers, and mushrooms and others hamburger, sausage, and pepperoni. (more…)

I’m honored to be asked to write a series on Home Improvement Lead Generation Marketing. May I introduce myself? I’m John Clements, a Direct Response Lead Generation Marketing professional who has specialized in the Home Improvement/Services industry for over 10 years at the senior marketing level.

That’s nice, you might be saying, but how’s that going to help me get more leads and increase both my revenues and profits? Between offering this series and receiving your comments back to me, it’s my goal that we all expand our lead generation knowledge – that should increase your leads, your revenue, and your profits. Even if you only implement a couple of ideas and you increase your business, you’ll be ahead, right?

The topics I’ve selected are: (more…)