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	<title>Contractor Marketing Blog &#187; incentives</title>
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	<description>CalFinder Remodeling Offers Advice on Marketing Your Contstruction Firm and Growing Your Business.</description>
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		<title>Stimulus Advice from the NAHB</title>
		<link>http://www.calfindercontractors.com/blog/industry-news/stimulus-advice-from-the-nahb/</link>
		<comments>http://www.calfindercontractors.com/blog/industry-news/stimulus-advice-from-the-nahb/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 15:58:48 +0000</pubDate>
		<dc:creator>Dan</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[contractors]]></category>
		<category><![CDATA[details]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[explanations]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[instructions]]></category>
		<category><![CDATA[nahb]]></category>
		<category><![CDATA[qualifying]]></category>
		<category><![CDATA[stimulus bill]]></category>
		<category><![CDATA[understanding]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[Federal funding for energy efficiency will be a big incentive, if not the primary reason, for home improvements this year. As a contractor, knowing the ins and outs of these incentives could make all the difference in client interviews. Because tax code is never the easiest thing to read, the NAHB has put together a [...]]]></description>
			<content:encoded><![CDATA[<p>Federal funding for energy efficiency will be a big incentive, if not the primary reason, for home improvements this year. As a contractor, knowing the ins and outs of these incentives could make all the difference in client interviews. Because tax code is never the easiest thing to read, the NAHB has put together a <a href="http://www.nahb.org/generic.aspx?genericContentID=113316">website</a> to explain the details.<span id="more-73"></span></p>
<p>The site covers the two important <a href="http://www.calfinder.com/blog/green-remodeling/the-stimulus-package-can-help-you-remodel-and-lower-your-energy-bills/">stimulus components</a> for homebuilders and owners: the Existing Home Retrofit Tax Credit and The Wind, Solar, Geothermal and Fuel Cell Tax Credit. The credits are broken into categories (<a href="http://www.calfinder.com/blog/windows/stimulating-the-window-industry/">Windows</a> and Doors, Insulation, etc.) with explanations for each category, including how a project qualifies for its corresponding tax credit. A <a href="http://www.nahb.org/fileUpload_details.aspx?contentID=113857">PDF</a> is also available for download and printing.</p>
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		<title>Locate and Expand your Network</title>
		<link>http://www.calfindercontractors.com/blog/contractor-marketing/locate-and-expand-your-network/</link>
		<comments>http://www.calfindercontractors.com/blog/contractor-marketing/locate-and-expand-your-network/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 23:40:29 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Contractor Marketing]]></category>
		<category><![CDATA[charity events]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[gift certificate]]></category>
		<category><![CDATA[growing business]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sponsors]]></category>

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		<description><![CDATA[In difficult economic times like these, it is the resourceful companies that manage to stay afloat. One way you can possibly give your company that needed boost is through identifying and expanding your network. Your network includes your suppliers, your employees, your subcontractors, friends, family, previous and current clients – essentially anyone who can potentially [...]]]></description>
			<content:encoded><![CDATA[<p>In difficult economic times like these, it is the resourceful companies that manage to stay afloat. One way you can possibly give your company that needed boost is through identifying and expanding your network.</p>
<p>Your network includes your suppliers, your employees, your subcontractors, friends, family, previous and current clients – essentially anyone who can potentially send business your way. <strong>Work these contacts to their full potential.</strong> Hand-out business cards, mention that you are looking to expand your business or are offering a new service.</p>
<p><strong>How about creating an incentive program for your employees and even previous clients?</strong> For example, when you are finished with a project, hand your client a small flyer with your contact information. If they send someone your way, you will give them a $100 gift certificate to a place of their choosing. Offer a similar program to your employees if they bring in a client.</p>
<p><strong>In addition to strengthening your current network, look for innovative ways to expand and build your circle.</strong> Consider sponsoring a local little league or softball team. All you have to do is invest in some uniforms, a trophy, and a sign, and your company is now plastered on the backs of 45 local children two nights per week. <span id="more-50"></span></p>
<p><strong>Another idea to draw attention to your company is to spearhead a charity event.</strong> Even though the holidays are over, how about heading up a canned food or toy drive for needy families? Offer a drawing or other prize to entice participants, and get the local radio station to help draw attention to the cause. In the charity realm, how about donating your services to someone in need? (Although we are supposed to do our good deeds in secret…) If you have ever watched the show “Extreme Makeover, Home Edition,” the contractor performing the work is always noted.</p>
<p>These are just a few ideas that might help you survive the tumultuous economy. Feel free to share any additional ideas or tips you might have discovered that our readers may find helpful.</p>
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