As if we all didn’t already know what has been going on for the past year, our government finally dared to say we are in a recession. Even though the stock market plummeted in response, most of us just shrugged our shoulders and said “tell us something we don’t already know and start working on a solution.” In the meantime, the rest of us are going to focus on ways to keep our businesses afloat.

Our natural inclination in times like this is to look for ways to cut costs. One way to do this is to target unnecessary or unproductive programs or services. Even though green-related ventures may not yet be your top producers, don’t give them the boot quite yet. Your company can benefit from more eco-friendly practices in more ways than you might imagine.

First of all, if you are looking for ways to cut expenditures, how about recycling and reusing wherever possible? Look for ways to reduce the amount of materials used; in other words, conserve and reuse. Not only can instilling some more eco-friendly practices into your daily routines help your bottom line, but offering green building to your customers may potentially help your business to grow. (more…)

I’m honored to be asked to write a series on Home Improvement Lead Generation Marketing. May I introduce myself? I’m John Clements, a Direct Response Lead Generation Marketing professional who has specialized in the Home Improvement/Services industry for over 10 years at the senior marketing level.

That’s nice, you might be saying, but how’s that going to help me get more leads and increase both my revenues and profits? Between offering this series and receiving your comments back to me, it’s my goal that we all expand our lead generation knowledge – that should increase your leads, your revenue, and your profits. Even if you only implement a couple of ideas and you increase your business, you’ll be ahead, right?

The topics I’ve selected are: (more…)