Has the company logo worn a little thin? Is it time for a change? If those are the questions your business is grappling with, here are some reasons you may or may not want to change the company logo.

According to the marketing gurus of the world, anytime a logo is scraped, it sends a mix of messages to your customers and clients. On the positive side, this change says the company is forward thinking, willing to refresh their message and therefore able to broaden or narrow its appeal. This all demonstrates that your company is open to changing with the times.

The downside of a logo change can suggest instability within the company. Is new management on board and can we get the same service we’re used to? To consumers who are not familiar with the company, they may believe the change represents a brand new organization entirely. (more…)

Your company bio is one of the most important pieces of advertising you can do, especially in this age of Internet marketing. A bio must accomplish several goals. It must be active and engaging, while performing the difficult task of making prospective clients feel like they know your business in a matter of a few concise sentences.

Following are some tips to help you write an effective company bio:

1. Who is reading it? It is not just homeowners and clients that will read your company bio. Depending on your business, you may want to target possible investors. Your bio should also stand out to local media outlets who may be looking to profile unique local businesses (i.e., free advertising!). You bio should be engaging to a wide spectrum of readers.
2. Useful information that is easily understood. A slew of industry jargon may be fascinating to other contractors, but they are your competition. Instead try to provide useful information, explaining what your company does and how you do it better than the rest, in layman’s terms that anyone can understand. Be clear and concise, if there is any confusion about what exactly you do, readers will most likely move on to some other company’s website. (more…)