The percentage of leads you convert has a direct correlation to your practices for handling leads. In other words, you are a large part of the equation. Generally, contractors who follow best practices convert 80 percent of our leads into appointments. Best practices include calling leads immediately and following up with them regularly.

That said, many contractors do not follow best practices for handling a lead and thus have lower lead-to-estimate ratios. Our service is set up to give you the advantage of “live” leads. We send leads to our contractors via a text message in real time once we have finished the conversation with a homeowner. Contractors who call leads immediately will typically set 60 percent of the appointments in the first call. Those who wait 15-24 hours will see their set ratios decrease to roughly 40 percent.

Despite the importance of initial contact on the first day, many jobs do not get booked right away. Contractors that follow best practices will continue to call leads and email them each day for the first 7 days or until the customer says they are not interested. The contractors that are willing to continually call will typically set a total of 80-90 percent of their leads as appointments.

So, how do the numbers add up once you’ve set the appointment? Contractors should be booking between 15-30 percent of the appointments that they go on. This percentage may vary widely based upon the average ticket price of the job and most importantly, the contractor’s sales ability. As noted, your part in handling the leads will largely determine your success rate. If you’re ready to turn our estimate-ready leads into ongoing work for your company, this is definitely the right service for you!

This entry was posted on Monday, April 14th, 2008 at 3:24 pm and is filed under Lead Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.