Even Google’s Doing It: Using Text Messaging as a Marketing Tool
Vibrations, melodies, tones, alerts: they’re everywhere. In malls and arenas they become a cacophonous theme song for text messaging. On other, more occasional nights I picture millions of teenagers, complete with sweaty, anticipatory palms gripping cell phones, voting for their favorite American Idol. The point being, text messaging is running rampant and blossoming as a marketing tool for media outlets. You can get anything from the local weather to Giants’ scores to your horoscope via your phone nowadays.
Even Google has jumped on the LOL bandwagon. You can now text basic inquiries to GOOGLE (466453) and receive quick answers. Get local business addresses, movie times, English-to-Spanish translations and more. And, of course, Google is not the only one (as you will see in just one night of prime time television). So, with texting such an obviously successful marketing tool, why is it not more widespread?
A good question, but one that will likely be rendered moot as the fad does spread far and wide and into many different sectors, including contracting. With that in mind, CalFinder itself is pushing a step ahead of the competition by using text messaging to provide our contractors with Live Leads on prospective clients. As soon as homeowner information is available, it is sent via text to the contractor. A quick response is vital to setting leads and, by being in sync with up to date technology such as text-marketing, CalFinder contractors find themselves first in line.
In general, being up-to-date on the latest technology is critical to showing your customers that you’re in line with the times. This goes beyond computer electronics to construction material, design, and practice. If homeowners and contractors find texting a convenient and preferable means of communication for certain applications, our goal is to cater to that. Even these details can make business run that much smoother, all around.
Tags: marketing, text message