Lead Generation for Contractors – 101
I’m honored to be asked to write a series on Home Improvement Lead Generation Marketing. May I introduce myself? I’m John Clements, a Direct Response Lead Generation Marketing professional who has specialized in the Home Improvement/Services industry for over 10 years at the senior marketing level.
That’s nice, you might be saying, but how’s that going to help me get more leads and increase both my revenues and profits? Between offering this series and receiving your comments back to me, it’s my goal that we all expand our lead generation knowledge – that should increase your leads, your revenue, and your profits. Even if you only implement a couple of ideas and you increase your business, you’ll be ahead, right?
The topics I’ve selected are:
- Multi-channel Marketing (Which Is Your Pizza Order? ½ Pepperoni – ½ Cheese or Is It a Super Supreme™?)
- Tracking (or Knowing What’s Wasting Your Money & Stopping It)
- Testing, Testing, Testing (or Knowing What’s Making You More Money & Doing More of It)
- Forecasting (Plan Your Work and Work Your Plan)
- Event Marketing (It’s Not Just Homeshows Any More!)
- Knowing Who Your Customer Is (You Might Find Some Surprises)
- The Bermuda /Marketing Triangle (Your Foundation For Advertising)
- Referrals & Cross-selling
- Direct Mail (It’s Only “Junk” If You’re Doing It Wrong)
- Co-ops (Share the Cost, but Stand Out from the Pack)
- Print Media / Magazines
- Internet – The Not-So-New Frontier (3 weekly segments)
- Broadcast Media
- Newspapers (Yes, Virginia, They Are Still Around)
- Yellow Pages
- Alternate or Out-of-Home Advertising
- Telemarketing (Do It Right and You’ll Never Be on Their DNC List)
We’re planning a topic every 2 weeks or so. Just keep checking back, and I’ll let you know before a weekly topic series starts so you don’t miss out.
This column is geared to help you grow your business, so please reach out to me if you see areas of interest that I haven’t mentioned. I’ll do my best to answer each communication, but please don’t take it personally if I miss one of yours.
“Welcome Strange Ideas. ‘The human mind,’ notes scientist W.I. Beveridge, ‘likes a strange idea as little as the body likes a strange protein and resists it with a similar energy.’ How do you react to new ideas? With a scowl or a constructive attitude? Build on unusual ideas. Opportunity is around the corner.” – Roger von Oech, Creative Think and author of “A Whack on the Side of the Head” and “A Kick in the Seat of the Pants.
Happy Thanksgiving to you and your family! And please remember, “Keep Your Attitude Half-Full, not Half-Empty!”
John Clements is a Direct Response / Lead Generation Marketing consultant.
www.ClementsMktgGroup.com
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