Vibrations, melodies, tones, alerts: they’re everywhere. In malls and arenas they become a cacophonous theme song for text messaging. On other, more occasional nights I picture millions of teenagers, complete with sweaty, anticipatory palms gripping cell phones, voting for their favorite American Idol. The point being, text messaging is running rampant and blossoming as a marketing tool for media outlets. You can get anything from the local weather to Giants’ scores to your horoscope via your phone nowadays. (more…)

According to Exterior Contractor, 30 percent of leads that remodelers think are “dead” are in fact willing customers. To help these customers find their way back to your company, it’s vital to understand the path they take through your selling system. This can be done with the help of a lead map.

A lead map keeps track of your potential clients, from the moment they make their initial inquiries through the processes of sales, production, and even giving feedback. Luckily, making a lead map is easy, and even a simple version is effective to help you visualize how well your current system responds when leads don’t. (more…)